In today’s globalized economy, a business model describes how a network of companies — not just a single company — creates, delivers, and captures value. In this value network, data is collected to personalize services. It is in this network that APIs offer services to customers, and in which platforms create their ecosystem. And it is this network that is used to train AI systems to deliver smart services.
Enterprise architects, business architects, API developers, machine learning experts and business service designers must understand their value network to create viable value propositions. They need to participate in the design of commercially viable value networks.
Using the e3value modeling language and tool set, you can design, quantify, execute and test business models of an entire value network. Our business modeling approach ensures that your designs service a customer-focussed value proposition.
Executing a business model is running it through a simulation engine to check what your bottom line is in a market scenario. E3value models contain exactly the information needed to do a spreadsheet simulation, and one of the outputs of a simulation run is indeed a spreadsheet with market assumptions, expenses, revenues, and investment analyses.
The advantage of creating an e3value model over a creating a spreadsheet is that an e3value model not only allows financial analysis, but also shows
- who participates in the value network,
- what they contribute, and
- what commercial transactions they perform.
This is excellent input for identifying business services, APIs, coordination processes, and your network-facing enterprise architecture. Business modeling turns into an engineering activity, including the financial analyses that are common in engineering.
The following model shows that leisure travelers can book airline tickets directly with an airline, or through offline and online travel agents. And it shows that search engines like those of Google and metasearch companies refer potential travelers to online travel agents and airlines for a referral fee. All travel agents use Global Distribution Systems to reserve seats. The diagram shows exactly the business interfaces of online travel agents that need to be implemented using APIs or other technology.
The Master Class consists of four parts.
- Designing a value network for a value proposition using e3value.
- Quantifying and simulating a value network using Ecosphere.
- Identifying technical requirements from an e3value business model.
- Assessing investments using e3value.
Location: Amersfoort, the Netherlands. We can also give the master class on-premise. Contact us at [email protected] for prices.
Course materials: Participants will receive the E3value User Guide and a package consisting of slides.
Audience: Enterprise architects, business architects, API developers, business service designers.
This masterclass is offered in cooperation with the DISE Unesco Chair of the Free University, Amsterdam, DANW and the 2Tokens Foundation.
